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November 20, 2013

Lady Gaga Scores Second No. 1 Album With 'ARTPOP'

Lady Gaga Scores Second No. 1 Album With 'ARTPOP'

As forecast last week, Lady Gaga debuts at No. 1 on the Billboard 200 with her new set, "ARTPOP." It sold 258,000 copies in its first week, according to Nielsen SoundScan.

It's the second No. 1 set for Gaga, who also debuted at No. 1 with her last album, 2011's "Born This Way." That set bowed with 1.1 million sold in its first week (a number amplified by a temporary 99 cent sale deal by Amazon MP3). "ARTPOP" is also the fifth top 10 for Gaga, following "The Fame" (No. 2), "The Fame Monster" (No. 5), "The Remix" (No. 6) and "Born This Way."

The arrival of "ARTPOP" is the third-largest sales week for a woman in 2013. It follows Katy Perry's "PRISM" (286,000 in its No. 1 debut) and Miley Cyrus' "Bangerz" (270,000 in its No. 1 bow).

Those three women are the only female soloists to score debuts larger than 150,000 in 2013. After that, the next-highest bow by a woman belongs to Ariana Grande's "Yours Truly," which launched at No. 1 with 138,000 on the Sept. 21 chart.

"ARTPOP" also tops the Digital Albums chart, selling 146,000 downloads for the week. Fifty-seven percent of Gaga's first-week sales were digital downloads of the album, while the rest were physical CDs.

Included in the latter figure are a small number of "ARTPOP" albums sold via H&M clothing retailers: fewer than 1,000, according to sources. While H&M isn’t a traditional music retailer and hasn’t reported sales to SoundScan in the past, the chain did so this week. H&M follows other such nontraditional music sellers in recent years as Papa John's Pizza (Taylor Swift's "Red" album) and the U.S. Postal Service (Ray Charles' "Ray Charles Forever").
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