Introduction
Egor Efiok is the CEO/founder of E4 PR and a movie producer. A self-confessed workaholic and perfectionist, Egor is a people's person, who can best be described as a talented individual whose work always speaks for itself, covering all areas of showbiz, be it acting, modelling, fashion,music, reality tv concepts, movie production etc. Egor also creates unusual, beautiful and artistic concepts and uses the best Artists, Make-Up & Body Artists and Graphic Designers, to bring her themes to life. Some of these artistic concepts are also used to help promote E4 PR stars, revamping their images through dramatic and fashionable photo shoots, which help keep them in the public eye and make them more commercially appealing. For the more famous stars, it keeps them in the spotlight and for the newer ones, it keeps the public eager and excited about what is to come from them. All Egor's concepts show originality, as she is not afraid to go where other people wouldn't dare, no matter how crazy, weird or unusual. Nicknamed "Lady Boss" by her stars and the press, Egor's usual explanation is, "It is Art".
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In summary, Egor can best be described as a talented individual whose work always speaks for itself, covering all areas of showbiz, be it acting, modelling, fashion, music, reality tv concepts, etc. Egor also creates unusual, beautiful and artistic concepts and uses the best Artists, Make-Up and Body Artists, and Graphic Designers, to bring her themes to life. Some of these artistic concepts are also used to help promote E4 PR stars, revamping their images through dramatic and fashionable photo shoots, which help keep them in the public eye and make them more commercially appealing. For the more famous stars, it keeps them in the spotlight and for the newer ones, it keeps the public eager and excited about what is to come from them. All Egor's concepts show originality, as she is not afraid to go where other people wouldn't dare, no matter how crazy, weird or unusual. As she always explains, "It is Art".
Personal life And Career
Egor Efiok was born in England and attended her secondary school Education at Federal Government Girls' College Calabar, Cross River State, Nigeria. From as young as age 3, her father, who was a journalist at the time, recognized that his daughter was quite eloquent for her age. He called her his precocious child and showed her off severally, making her read newspapers to visitors at the their home.
Egor also loves dancing and acting and won so many dancing competitions that she partook in, hence it was no wonder when she was admitted to read Theatre Arts at the University Of Calabar. However, her tenure there was short lived, as Egor, who also did a bit of modelling and acting within the same period, had to return to England at the insistence of her parents due to the incessant University strikes at the time.
Egor, who also attended Hendon College in London, graduated with a BA Hons Degree in Education Studies from the University Of Greenwich. Again, it was not surprising when Egor, whose teaching career in England spanned over 8 years, inadvertently found herself back in Nollywood.
Also a lover of fashion and anything artistic, Egor has worked with models and notably collaborated with Make-Up & Body-Artist Princess Amayo, in 2007, to start bringing to life, her beauty concepts which were aimed at Image Branding. Within a year of collaborating with Princess Amayo, Egor was campaigning for her to win Best Make-Up Artist in both The Nigerian Young Achievers Award (NYAA) and The Black Entertainment, Film, Fashion & Television Awards (BEFFTA) in the UK, respectively, both of which she won. This birthed Egor's PR career; and her old Nollywood colleagues began contacting her to give them PR and rebrand their images.
Egor started her Nollywood rebranding with Nse Ikpe-Etim in 2009 and notably took Fred Amata to the finals of Celebrity Takes Two a few months later, using her strong PR skills. Before long, Monalisa Chinda, Desmond Elliott, Chioma Akpotha and Joseph Benjamin had joined E4 PR. Creating beautiful and unusual concepts for each of them, Egor decided to collaborate with Princess Amayo to do beautiful photo shoots with them. To her pleasant surprise, Bella Naija immediately contacted Egor and offered to do a week long feature on her photo shoot, after seeing snippets of them on Facebook. An interview with Studio 53 extra followed along with an Award for The Best Entertainment, Artiste Management & PR. Egor hasn't stopped making headline news for her outstanding work since then. See a few links below.
Egor's passion coupled with her pragmatic approach and collaborative style, has always made her stand out and she has never been afraid to cross boundaries however controversial, as she is determined to take Nollywood international.
It was not unexpected either when Egor's love of writing and Image Branding made her delve into film-making, as she vowed to discover new stars and re-brand and train all the stars she works with to suit her Hollywood Meets Nollywood concepts.
Turning Point was Egor's first movie, which she co-produced with Niyi Towolawi. It featured Hollywood stars: Ernie Hudson, Joe Estevez, KD Aubert, Cynda Williams, Todd Bridges and Nollywood stars: Patience Ozokwor, Jackie Appiah, Oge Okoye, Ebbe Bassey, Enyinna Nwigwe and Igoni Archibong (in his acting debut). Egor was also the Nollywood Casting Director and proved that she is a star-maker by casting a brand new face, Igoni Archibong, in lead, immediately she spotted his star quality. Egor, followed her instincts; she trained Igoni extensively and did a lot of image branding on him which included photo shoots and interviews, to prepare him for his role in Turning Point.
Egor took a risk that many producers would not usually take, by casting somebody without any previous acting experience in the lead role; and she did this to prove that there are many undiscovered talents out there. Majority of the stars that Egor cast in Turning Point are talented actors that had rarely been showcased or given proper chances to prove their worth; and they all delivered. Igoni, in particular, as she regularly states, did her proud because that was his acting debut and not only did he prove that her investment in his career was worth it, he also went along to win two Awards and has been nominated for two more. Read about it here. Egor finds this particular feat quite fulfilling, as it encourages her to keep flooding the Nollywood market with talented new faces.
After the star-studded premieres of Turning Point in London and Lagos, respectively, which was very well attended, Egor decided to do a private screening in Calabar, which to her pleasant surprise, led to her being invited to the presidential villa in Abuja in July 2013, to be honoured as one of those 'Fascinating Nigeria'. All her Nollywood cast from Turning Point and various producer friends of hers which included Charles Novia, Obi Emelonye and Kunle Afolayan, went along with her to lend their support and cheer her on (see links in 'Awards And Honours' at the end of this mail).
Egor was further honoured with a Special Merit Award at the Cross River State Movie Awards, from their highest award category, on 28th September 2013; and a Nigeria Goodwill Ambassador Award on 31st October 2013, respectively, for "marrying Hollywood and Nollywood" with her 'Hollywood Meets Nollywood' concepts and specifically casting two people from Cross River State in Turning Point (See links at the end of this email under 'Awards & Honours').
Please see links below of everything to do with Turning Point, including photos of the Lagos and London premieres and photos of all the stars working on set in Delaware and Lagos, respectively.
October 2011: Bella Naija Introduces The Brains Behind Hollywood/Nollywood Movie Turning Point
November 2011: Bella Naija Exclusive Photos From The Set Of Turning Point & Interview With Niyi & Egor
November 2011: Bella Naija Exclusive Photos From The Set Of Turning Point & Interview With Niyi & Egor
The pièce de ré·sis·tance of Egor's PR career was when she successfully convinced Hollywood Weekly Magazine To feature Desmond Elliott, Monalisa Chinda, Jackie Appiah and Joseph Benjamin on their cover. It was not an easy feat, as Hollywood Weekly had never heard of Nollywood prior to Egor approaching them. Egor also provided Hollywood Weekly with a 5 page detailed profile of each of the stars and an interview for their inside feature. The Nigerian and Ghanaian press, agog to see what this unusual liaison would yield, went spare with the news which led to a lucrative deal with Digital Satellite Television (DSTV) who used the cover image to open their GOtv channel and to advertise on BRT buses, billboards and lampposts in Lagos State. Furthermore, Hollywood Weekly, pleased with all the business their relationship with E4 PR brought them, signed a deal to help Egor promote all her Nollywood/African Entertainment projects. Facilitated again by Egor Efiok, they subsequently honoured Governor Akpabio of Akwa Ibom State, in another edition of their magazine. Please see links below.
Egor also re-branded Oge Okoye by casting her in Turning Point, her first big screen feature, and later on, with a dramatic makeover. This opened doors to her international acting career and she has since covered nearly ten magazines. See links below to my photo shoot with her.
Bella Naija Exclusive On E4 PR's Photospeak Series With Oge Okoye (Part 3)
Egor profiled Jackie Appiah & Charlyboy too; see some links below.
Egor profiled Jackie Appiah & Charlyboy too; see some links below.
Awards & Honours
Please click here to read more press coverage on Egor's work.
Additionally, Egor served as an adjudicator for the Calabar carnival in 2012 and 2013, respectively; and has been invited again to serve in 2014.
Egor is presently in pre-production of her next movie, Death ATLAS, which is of Paranormal genre. Click here to read about it. She is also Rivers State Guber Aspirant, Prince Tonye Princewill's Media Consultant (see link below).
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Kindest Regards
Egor Efiok (CRSMA Merit Award For Best Diaspora Movie Producer 2013; Nigeria Goodwill Ambassador Award 2013.)
CEO
E4 PR Productions (AAMMA Award Winner Of Best Entertainment, Artiste Management & PR 2011.)
+447932399204
+2348063167990
+2347054588218
http://e4pr.blogspot.com
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