It is the well-known fragrance that was famously the only thing that Marilyn Monroe wore in bed.
But after she and countless other beautiful actresses put their faces to Chanel No.5, times are a-changing for the French fashion house's scent.
So much so that for the first time in its 90 year history, the perfume is set to be endorsed by its first ever male celebrity in the form of Brad Pitt.
The actor and director has been unveiled as the new face of Chanel No.5 and follows in the footsteps of not just Miss Monroe but Catherine Deneuve and Nicole Kidman, who was unveiled as the face in 2003.
According to E! Online, will receive a seven-figure sum for his trouble and a source told the site that Pitt, 48, will shoot his first advertising campaign in London this week.
E4PR Public Relations Blog For Showbiz and the Entertainment Industry
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