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April 15, 2012

Femi Aderibigbe (aka Kwame) Relaunches Nigezie & Debuts 24 Hour Yoruba Movie Channel, Orisun.

One of Nigeria’s veteran broadcasters and content providers, Femi Aderibigbe, popularly known as Kwame, is in the news. Apart from relaunching Nigezie, Nigeria's first 24 hour music/lifestyle channel, the veteran has also introduced a 24 hour Yoruba movie channel known as Orisun.

Kwame shed more light on the need for the retreat and re-emergence of the brand with plans for the future. “Nigezie, the all music station, will continue to be a yardstick for quality entertainment and become a platform for effective self expression for thousands of creative people within and outside the country, with prime programs such as E-XTRA, TEAR RUBBER and NIGERIAN TOP 20. The channel will still showcase the positive mental attitude, tenacity and vision of the Nigerian spirit”.

“The Logo has worn a stronger, bolder, greener and well grounded look; this will reflect the strong and vibrant spirit of the Nigerian and solid state of the company as a whole from the journey of yesterday till present”.

Speaking on the second pioneering brand, Orisun (meaning the source), Kwame said “the indigenous Yoruba channel will mirror the lifestyle and culture of the Yoruba race via movies, soaps, documentaries, series, talk shows and a host of other programmes; hence it will portray the uniqueness of the Yorubas. The channel will serve as the source of high end quality Yoruba entertainment”.

As regards the broadcast platform for the rebirth of Nigezie and the launch of Orisun, Kwame said “the introduction of the digital terrestrial platforms in Nigeria has urged us to launch the 2 channels on the Star Times Platform. Nigezie broadcasts on Channel 128 while Orisun broadcasts on Channel 130. The plan to use the platform came as a result of the fact that in the nearest future, the digital terrestrial platforms will create unimaginable possibilities in the industry”.

VNM has created a brand that will aggregate all its brands, radio shows, reality shows, amongst other content under one umbrella called VIRTUAL MAGIC.

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