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November 19, 2011

Angel Champagne: Nigeria's Answer to Cristal Champagne?

An advertisement of a champagne drink costing £2,500 or N650,000 per 1.5 litre bottle, has sparked outrage in Lagos, with some people who read the advert, describing the price as 'sheer madness', in a country where more than 90 per cent of the people earn daily income of less than a dollar.

Critics of the exorbitant price of the Angel champagne brand said only those who have embezzled money can afford it.

As advertised, Angel comes in two different bottles, with the 750ml bottle selling for £1,200 pounds or N312,000.

We found that the Nigerian prices are about three times what the drink goes for, in all its various brands by its foreign producers. The black bottle of 750ml is sold for £380, while the 1.5litre bottle is sold for £640. The platinum bottle of 750ml goes for £562, while the platinum 1.5 litre variety goes for £777.

ANGEL champagne is produced by Stefano Zagni, a British entrepreneur, who argues on his website that the drink is meant for select people around the world. As revealed on the site, Angel is designed for the celebrities of Hollywood in the USA.

The producers even parade a more outrageously priced Jeroboam platinum bottle of 3 litres at £5,725 (about N1.9million). The site also sells a champagne vintage brut magnum at £188,000, which is N49million in Nigeria's battered currency. And this is just for a 1.5 litre bottle.

"The quality of Angel Champagne is testament to the passion of its creators. Throughout every stage of its refinement, care and expert judgment have been applied – in order that those fortunate enough to enjoy it know they are enjoying the very best" the website gleefully announced.

"Angel has limited annual production so its exclusivity is assured, that is why it is only available for purchase here, on the official Angel Champagne web site and very select venues around the world," the website said.

But Nigerians who spoke on the issue today expressed shock and disbelief at the price tag with some describing it as a nonsense.

Hey, if you can afford it, why not? No hating jor! Lol! Erm...i think i'm going to "awoofly" try and join this Quintessentially Nigeria for effects. Hehehe! *who dash* At least i'd be able to quaff a free glass or more! Lmao!!! *i wish*

1 comment:

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