Edited by Esther Ademosu for E4 PR
Situated in the heart of
Allen Avenue, Ikeja, The Wardrobe is gradually becoming the fashion refuge for
many fashionable Nigerians and indeed foreigners as the clothing store boasts of high quality clothing at
reasonable prices.
With
a factory located in Ikorodu on the outskirt of Lagos, and partnering with
other garment factories internationally, The
Wardrobe is able to do away with the services of the middlemen who make most
clothing items more expensive.
Owned by Towun Awofeso, an industrial
chemist turned garment technologist in a bid to follow her lifelong dream of
making cloths people can buy at affordable rates, the London College of Fashion trained
proprietor liaises with
clothing factories in the U.S, Turkey, Hong Kong and the UK. Many celebrities
have now made The Wardrobe a haven of some sort as they are regularly seen
there.
The Wardrobe is widely known as the Groom’s Place, the Lady of The Wardrobe, Towun Awofeso while having a chat with reporters
said, ‘’Sincerely speaking, I have always heard about the bridal this or bridal
that, nobody really focuses on the groom and his needs, so I decided to explore
this area of interest, that is why if you get to our flagship store on Allen,
it seems we focus more on Groom’s Place, but we are not only about the grooms
as we also cater for the female needs too.”
Towun Awofeso also
commented on the reason why some of her products are relatively affordable,
‘’At The Wardrobe, because we are Designers, we are able to work directly with
factories on our own specifications rather than do buying and selling which
make clothing items expensive. We also have our own clothing label called Crownprid, aside all these, we
offer our customers after sale services also such as alterations, buttons
replacement and there are warranties on all of our products sold’’.
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